Resident Trends – Apartment Design and Amenities

We can all agree that we are living in a very different world today than we were just 3 or 4 years ago. So many things have changed in our daily lives recently, and the ways we work and live are no exception. We have new priorities and focuses, as well as new preferences.

The rapid changes and challenges we have all recently endured have impacted what residents want in their apartment homes and communities. Things that used to matter 3 or 4 years ago, may no longer be important, and things that residents didn’t even think about previously, have now become “must haves” during their apartment search.

For example, apartment home features that residents now consider very high priorities include additional soundproofing, balconies, hardwood style floors, premium washers and dryers, and stainless-steel appliances. Clearly, this list of priority features reflects the new norm that residents are spending more time at home – many being there all day as they work from home. A quiet place to work is important, as is a place to step out and enjoy some outdoor living.

Residents are willing to pay premiums for apartment features that include floor to ceiling windows, secured community access, rooftop amenity space, additional storage space, and reserved parking. And in certain markets, residents are willing to increase their monthly rent payment for outdoor recreational areas, fitness classes, car charging stations, and valet parking.

Resident wish lists also include pools, package lockers, community Wi-Fi, and community dog parks.

According to CID Design Group, today’s consumer segments include renters who are “eco-conscious,” “playful,” and “amenity-driven.”

Eco-conscious consumers place a high priority on community features such as recycling programs and sustainability / green certifications. They enjoy community gardens and features associated with a “well building.”

Playful consumers are looking for amenities that will allow them to let loose and be carefree. They look for things like lazy rivers, outdoor art galleries, outdoor concert areas, bike sharing, and yard games.

Amenity-driven consumers seek the “latest and greatest,” being intrigued with things like on-site convenience stores and vending, multifunctional spaces, smart tech, and stand out design.

Indeed, our idea of home has changed in the post-COVID world. Residents are now seeking connection with others, outdoor space, and opportunities to have fun and enjoy life. When they are at home, either to relax or to work, they want to feel comfortable, connected with nature, and surrounded by conveniences to enjoy the life they are living.